FlixBus is the budget transport option for Gen Z, who are willing to endure exhausting trips, massive delays and uncomfortable seats for a really cheap ride. A trade off that’s no secret and that FlixBus itself mocks on TikToK as part of its honest and fun brand strategy.

Inspired by some of the biggest complaints from its consumers, and with fashion drops being such a hype among Gen Z, we decided to launch ‘House of Flix’, the first AI capsule collection on TikTok, featuring garments conceived to make FlixBus journeys slightly more bearable. This Travel Haute Couture collection featured among others ‘The Hillow’ (sleep for 18 hours in style), ‘The Seat Suit’ (fashionable anonymity), and ‘The FreetBoot’ (ultimate freedom for your feet).