Porsche’s R&D team developed a new digital service, ‘Share a Porsche’. An app that allowed up to four people to share a Porsche, with the goal of making owning a Porsche more accesible than ever for a younger demographic. With them in mind, we created a digital experience based on a provocative premise: would you marry your friends for a Porsche? 

We crafted an invitation video with a Hollywood cast, and invited friends to apply via an interactive experience. During a Porsche branded event, we revealed the winner group and flew them to Kinnaur, the only place in the world where group marriage is allowed, documenting their journey and the ‘friendship marriage’ that earned them a Porsche.