Known as the “people’s car”, Volkswagen always targets a broad audience. In this case, we were tasked with communicating its new ‘Gesture Control Technology’ to a 25-45 yo demographic, many of whom are new parents.

Our premise was to use Volkswagen’s new technology to solve, once and for all, the universal need for parents to understand what their babies gesture mean. All this from the POV of a toddler and using the classic storytelling approach of a mockumentary.