With cities constantly evolving, the future of mobility remains filled with challenges for TomTom’s B2B clients.

As part of a long collaboration with the brand to position them as the leader in mapping and data visualisation, we established the ground with their first content piece in 15 years, aimed at reminding us of the importance of traffic and ahead of many initiatives that will rollout throughout 2025.

The choice for a dystopian narrative helped remind our audience of the importance of an otherwise overlooked element: traffic data, responsible for the flow of vehicles, people and goods that, altogether, become the bloodline of a modern city, the symbol of its progress.